Blue Espresso

These posts were developed for Blue Espresso, the distributor of the Lavazza coffee brand in Portugal. During my time at Digital Xperience, I created content aimed at providing a fresh perspective on the brand.

Up until then, product promotion had been the primary focus, but with this new communication approach, the goal was to innovate through entertaining content that reflected the lighthearted and jovial spirit often experienced around coffee machines in many businesses.